Grocery App UX Case Study
Researched and designed a mobile grocery shopping app that makes shopping trips simpler and less mentally demanding for busy users..
Project type:
Academic UX Research Project
Tools:
Figma, FigJam, Canva
Timeline:
Jun - Aug 2023
My Role:
Lead Researcher & Designer
The Challenge:
Grocery shopping can be time-consuming and overwhelming, especially for users balancing busy schedules. Existing shopping experiences often make it difficult to stay organized, locate products efficiently, and plan trips effectively, creating unnecessary friction during an everyday task.
Goals:
Design a user-centered grocery shopping experience.
Help users plan shopping trips more efficiently.
Reduce the time and effort required to complete common shopping tasks.
Validate design decisions through user research, prototyping, and usability testing.
Content Pillars
Since I wanted the account to feel consistent, relatable, and down-to-earth, I developed my content around several content pillars, including book reviews, reading lifestyle, relatable reader experiences, and fun community trends, to create a memorable brand identity.
Process
What we do in this project.
We take great pride in our expertise, dedicating ourselves to expertly crafting immersive micro environments.
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Skills Demonstrated
Figma, Design Thinking, User Research, Wireframing, Prototyping, Strategic Problem Solving, Graphic Design
Insights
Within 6 months, Read By Gilly grew organically into an engaged online community through consistent content creation and regular analytics review.
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